Every era of computing was built around its user.
Each time a new kind of user arrived, the computer was reinvented around them. Each reinvention changed the world.
The specialist's machine
Switches, punch cards and terminals. Only trained engineers could speak to a computer.
Built for engineersThe personal computer
Windows, icons and the mouse turned computing into something anyone could see and point at.
Built for human eyes and handsThe computer in your pocket
Touchscreens and apps put a computer in billions of hands and created whole new industries.
Built for fingertipsIntelligence arrives
AI agents can reason, plan and work around the clock. And we handed them a mouse.
Built for… nobody yet